How Brands Can Beat the eCommerce Slowdown

Key Insights

• Growth of global online sales is slowing more sharply than initially expected as consumer attitudes towards e-commerce continue to shift.
• Retailers reliant on e-commerce could find themselves needing to ramp up investment in stores and explore new selling models to reach customers.
• Healthy brands are likely to prove more resilient and able to navigate any shifts in how and where shoppers are buying products.
  
  

View the full Business of Fashion article: How Brands Can Beat the E-Commerce Slowdown